Almost daily, I run into the misconception that the function of sales and business development are interchangeable, from co-workers to industry peers. This stems primarily, I believe, from the shift in titles of salespeople to business development -- which has been done in an effort to avoid the negative connotation…
All posts in: Business Development
Role of Business Development at a Startup
The title of business development (BD) is becoming more and more common in startups. The irony, not many folks know what it is. It's become the catch-all term, a ubiquitous phrase depending on whom you talk to -- which of course contributes to the confusion. Frankly, it's a tough thing…